CASES
CENTRY SOL
HOTSAT
BOMPEL
CENTRY SOL - ANNUAL ID & AD CAMPAING | PRINT MEDIA, META ADS, OOH
It makes sense to set aside this space for a more in-depth look at this execution. I have a special appreciation for this work as it was a pivotal moment in my career at MOVA Agency—the moment I transitioned from pure execution to having a strong voice in project briefing meetings. Here, I will detail why.
The initial proposal was, beyond promoting solar energy system sales for retail (residential and business use), to connect the entire Brazilian Northeast audience to CentrySol's work. While the brand was established in the state of Paraíba - BR, it had limited visibility across the Northeast region as a whole. The tagline and visual identity were to be applied across almost all brand touchpoints throughout the year, with minor adjustments for location and seasonal dates.
The central idea came from the planning team; we hired a Brazilian Northeastern influencer known nationwide and, within the creative team, I was chosen to led the develop of the entire visual identity. The tagline that reached me was: "Solar technology? Count on CentrySol" After analyzing and studying the case, I returned to the planning team with a copywriting adjustment that proved to be decisive for the campaign's high performance. In order to bring the campaign closer to the Northeastern people, I suggested adding the expression "Bebê" (literally "baby") to the main tagline. This is a common regional expression, frequently used by the hired influencer. That was the glue.
From this work and a high-intensity effort from our entire team in strategy, events, paid traffic, and other media, CentrySol became a powerhouse in the Brazilian Northeast.
HOTSAT - ADVERTISING CAMPAING | PRINT MEDIA, META ADS, OOH
Art direction
BOMPEL - ADVERTISING CAMPAING 2023 | DIGITAL, PRINT MEDIA, OOH
Worked on both Creative and Art direction
BOMPEL - internal marketing campaign | commercial sector
Art direction
